Orange Press Shop
This application is a gimmick to keep customers of the Relay Shop intrigued with what Orange and Relay has to offer. The application is available on two touchscreens at Brussels airport and focusses on travellers arriving and departing. Unfortunately the application had a long history of failing to go live (with another agency). Instead of working with the legacy code, we adjusted the budget and rebuilt the application entirely. This meant building a minimal viable product. The aim was measuring before refining. So every feature was measured and analysed from a users point of view before it was adjusted.
Chapter by Chapter
- 1 Analyse
- 2 Ux & Design
- 3 Development
As stated, this project had a history. Functional analyses were already done. To save costs, we deliberately choose to work from what was usable and functional and already done. The functional analysis was slightly adjusted. A thorough technical analysis however, was still needed. This was performed with an eye on the future, since Orange had the idea to use this setup for several other projects. In that sense, sustainability was our main focus.
The application is only accessible from two touch screen computers at the airport of Brussels. Since we used touch screens, we wanted an intuitive design for the different features of the application. Orange and Press shop had a clear visual identity that needed to be implemented. So our focus was keeping the users intrigued and lead them to several Orange products.
As stated, the application as is, was seen as a test case for later expansions to festivals or big events. We chose to work with a multilingual and multiregional implementation in Drupal 7. Drupal 8 was kept in mind for later migration. Every feature can be added in a seperate region so that you can customise the application based on the needs of a specific event or festival. Today only a few features are implemented due to financial restrictions.